Tag Archives: sales

Sales Comp II: Are You a Supplier or a Vendor?

The next question to consider when you are designing sales compensation is: “Are we a supplier or a vendor?” Without wasting time on the differences or similarities of the dictionary definitions, here are mine: A supplier provides goods or services … Continue reading

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The Rhythm of the Sales Process

With so many of our clients trying to boost sales in a tough environment, we’ve been having lots of discussions about sales incentives. It’s surprising to me how many business owners create incentives that don’t fit their business, simply because … Continue reading

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One Response to The Rhythm of the Sales Process

  1. Jacquelyn Gernaey says:

    Because cash is King, I have heard several suggest that if you do have a line of credit that you take the money from it and invest it in a short term CD. Any comments? I know several of my TAB members have done it.

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Another Swimming Metaphor

“Only when the tide goes out, do you discover who has been swimming naked.” This classic bromide by Warren Buffett has come to mind several times in the last few weeks. As the economy hits dead low tide (coming back … Continue reading

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One Response to Another Swimming Metaphor

  1. Pamela Cournoyer says:

    I have some work to do, thank you for waking me up!

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You can’t keep a good saying down.

“There are lies, damn lies and statistics.” It’s a great saying, and in the USA is typically attributed to Mark Twain. He, in turn, attributed it to Benjamin Disraeli. That credit is undocumented. What is certain is that it was … Continue reading

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Advertising Effectively

I’ve heard it three times in the 24 hours since returning from my vacation; “I’m spending a lot of money on marketing, but I don’t know how effective it is.” The problem goes back for as long as there’s been … Continue reading

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