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As a business owner, you know what it’s like to lie awake at 2 a.m. Maybe it has happened when you are excited and full of new ideas for your business. More often, it’s because you are worried about issues you will face the next day. Sometimes, it’s because you just woke up with the solution to a problem. I’ve experienced all those emotions about my businesses over the years. Awake at 2 o’clock? is where I share them with you, and hopefully help with answers that will let you sleep.
John F. Dini, CExP, CEPA
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Small business owners are the Hunters of the 21st century. We are 3% of the US population, and yet we create over half of all American jobs. As Hunters, we may not be inclined to manage by the numbers or stick to systems. Are you a Hunter or a Farmer?
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How prepared are you to exit your company?
The Assessment breaks down the four major categories of exit readiness; Finance, Planning, Operations and Revenue/Profit.
Tag Archives: sales
Big Brother is So 2000, but…
Big Brother is Old News This could easily be a post about technology invading our lives. How we are watched and examined and manipulated through out electronic connectedness. But why? If you aren’t aware of the erosion of your privacy … Continue reading
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Employee Incentives that Work
After four blogs on the long term motivations for running a business, perhaps it is time to return to some more practical advice. One of the most persistent issues for a business owner is trying to motivate employees with incentives. You install … Continue reading
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The Only Thing We Have to Fear?
“The only thing we have to fear is fear itself.” FDR famously broadcast during the Great Depression. His speech didn’t end that economic slump, and the election next week won’t end this one. It will, however, help. The Republicans are … Continue reading
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Sales Comp III: Hunters and Farmers
Sales people break down into two subgroups- hunters and farmers. The purists will argue that in fact, only hunters are sales people. I can buy that. The farmers are more likely to be called Customer Service Representatives or Account Managers. … Continue reading
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A 35K guy is a 35K guy…
I had breakfast with a client this morning. He was planning a new training initiative for his sales team. “How much do the make now?” I asked. “About $30,000 to $35,000 a year.” he replied. “What are you trying to … Continue reading
2 Responses to A 35K guy is a 35K guy…
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John- Hope you and the family are well! I love what you wrote and it is absolutely true.
I recently promoted someone to “take over” running the parties for my business which as a caterer, is a pretty significant move for me and for “him.” I am sharing 30% of the net from each party plus he receives pay for the party as well (about $120 bucks for each party). I have asked him to pursue bringing in business as well. He will receive an additional bonus for each gig he brings in. I can see that is where he will fall short, unable, uninterested or uncomfortable going out and selling. I think I offered way too much between the 30% and salary and now the incentive of an additional bonus isn’t really having an effect because he is making enough and certainly more than he has made before.
I can’t afford to bring a salesperson in to this small business, that means it still falls on my shoulders.
One more word of advice…
Less than 1% of all candidates seeking work today have the full suite of HUNTER competencies and conditions, so if you are looking for a hunter, make sure to conduct an objective assessment of what you are getting yourself into before pulling the trigger on a new hire.