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As a business owner, you know what it’s like to lie awake at 2 a.m. Maybe it has happened when you are excited and full of new ideas for your business. More often, it’s because you are worried about issues you will face the next day. Sometimes, it’s because you just woke up with the solution to a problem. I’ve experienced all those emotions about my businesses over the years. Awake at 2 o’clock? is where I share them with you, and hopefully help with answers that will let you sleep.
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Tag Archives: marketing
You can’t keep a good saying down.
“There are lies, damn lies and statistics.” It’s a great saying, and in the USA is typically attributed to Mark Twain. He, in turn, attributed it to Benjamin Disraeli. That credit is undocumented. What is certain is that it was … Continue reading
Posted in Management
Tagged business planning, business strategy, credit cards, economy, employees, financial, management, marketing, politics, sales, small business, small business advice
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Advertising Effectively
I’ve heard it three times in the 24 hours since returning from my vacation; “I’m spending a lot of money on marketing, but I don’t know how effective it is.” The problem goes back for as long as there’s been … Continue reading
Happy (tweet) Fathers’ Day (from your child via FaceBook)
My wife was working on the vacuum cleaner today. Despite my intention to be a lazy slob all day, I decided to pitch in. A short diagnosis let me do a temporary repair, and sent me to the Internet to … Continue reading
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Is It Time for Courage?
A friend of mine occasionally shares his copy of EcoTrends®. This research newsletter tracks 41 different economic indicators. Since I’m not actually a subscriber, I refer you to their site if you’re interested in the details of their analysis. The … Continue reading
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All for one…me
Continuing the discussion on employee incentives. We have four possible combinations for incentives, monetary/group, monetary/individual, non-monetary/group and non-monetary/individual. How can we determine which incentives will work best? Sometimes the answer is trial and error. There are many good reasons to … Continue reading
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