Tag Archives: marketing

You can’t keep a good saying down.

“There are lies, damn lies and statistics.” It’s a great saying, and in the USA is typically attributed to Mark Twain. He, in turn, attributed it to Benjamin Disraeli. That credit is undocumented. What is certain is that it was … Continue reading

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Advertising Effectively

I’ve heard it three times in the 24 hours since returning from my vacation; “I’m spending a lot of money on marketing, but I don’t know how effective it is.” The problem goes back for as long as there’s been … Continue reading

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Happy (tweet) Fathers’ Day (from your child via FaceBook)

My wife was working on the vacuum cleaner today. Despite my intention to be a lazy slob all day, I decided to pitch in. A short diagnosis let me do a temporary repair, and sent me to the Internet to … Continue reading

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Is It Time for Courage?

A friend of mine occasionally shares his copy of EcoTrends®. This research newsletter tracks 41 different economic indicators. Since I’m not actually a subscriber, I refer you to their site if you’re interested in the details of their analysis. The … Continue reading

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All for one…me

Continuing the discussion on employee incentives. We have four possible combinations for incentives, monetary/group, monetary/individual, non-monetary/group and non-monetary/individual. How can we determine which incentives will work best? Sometimes the answer is trial and error. There are many good reasons to … Continue reading

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