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As a business owner, you know what it’s like to lie awake at 2 a.m. Maybe it has happened when you are excited and full of new ideas for your business. More often, it’s because you are worried about issues you will face the next day. Sometimes, it’s because you just woke up with the solution to a problem. I’ve experienced all those emotions about my businesses over the years. Awake at 2 o’clock? is where I share them with you, and hopefully help with answers that will let you sleep.
John F. Dini, CExP, CEPA
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Small business owners are the Hunters of the 21st century. We are 3% of the US population, and yet we create over half of all American jobs. As Hunters, we may not be inclined to manage by the numbers or stick to systems. Are you a Hunter or a Farmer?
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How prepared are you to exit your company?
The Assessment breaks down the four major categories of exit readiness; Finance, Planning, Operations and Revenue/Profit.
Tag Archives: marketing
Credibility in the Lobby
I typically visit over a dozen businesses a week. Only a few have media articles about themselves in the lobby. When I ask the others, they typically answer “Oh sure. We were written up a few years ago. I have … Continue reading
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Service Needs to be a Defensible Territory
The UN air strikes against Gaddafi’s forces raise an obvious question. Why Libya? Although we believe Qaddafi is a really bad guy, there are plenty of other players in North Africa and the Middle East that have to rank somewhere … Continue reading
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The Only Thing We Have to Fear?
“The only thing we have to fear is fear itself.” FDR famously broadcast during the Great Depression. His speech didn’t end that economic slump, and the election next week won’t end this one. It will, however, help. The Republicans are … Continue reading
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Instant, perfectly targeted marketing.
I’m finalizing my speaker panel for our Fall seminar series. This season we are concentrating on marketing and sales. The recession is over, but no one can feel the “recovery.” If you are waiting for things to be busy again, you … Continue reading
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Mission, Vision and Values: Weighing in on the Definition War
The other day during a continuing education class, the old argument came up again. “These are the kind of things that belong in a company’s Vision Statement,” the instructor said. “I thought they were Mission Statement kind of things,” replied … Continue reading
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As a business we have explored all of these as well …and most recently, like Monday revisited them. We mused about listing our values and principles on our website…and then there is part of us that says Actions speak louder than words…In the South it is popular to decribe someone and note that they are a "good christian". This always struck me as odd, in that if you have to proclaim it all the time, it must not be clear or in alignment with the persons actions. I think is is great to write all of this down and to reflect on it and review it for alignment but I am not so sure these statements aren't just glossed over by the public as propaganda/marketing machine …I will have to experience it for myself.
Really great info, i like what i read.