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As a business owner, you know what it’s like to lie awake at 2 a.m. Maybe it has happened when you are excited and full of new ideas for your business. More often, it’s because you are worried about issues you will face the next day. Sometimes, it’s because you just woke up with the solution to a problem. I’ve experienced all those emotions about my businesses over the years. Awake at 2 o’clock? is where I share them with you, and hopefully help with answers that will let you sleep.
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Tag Archives: marketing
The New Information Direction: Push Over Pull
Ever since we started using computers in virtually every business, we’ve been putting data into them. Unfortunately, the issue has been getting information back out. In the middle 1980’s I ran a manufacturing company together with a couple of Australians. They thought … Continue reading
Posted in Management, Marketing and Sales
Tagged business, business ownership, business planning, business strategy, employees, entrepreneurs, entrepreneurship, financial, leadership, management, marketing, media, new business, promotion, sales, sales management, small business, small business advice
1 Comment
One Response to The New Information Direction: Push Over Pull
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Help Your Friends, Not Your Competitors’
I hear it all too often. “A customer just called us for a quote. They have always done business with our competitor. We’re going to give them our best deal, and see if we can take their business.” Before you … Continue reading
One Response to Help Your Friends, Not Your Competitors’
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Brilliant. Great summary of the possible reasons and excellently explained reasons why you don’t jump at every chance to bid or propose.
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Small Businesses Fantasies: Service
As an evangelist for small business, I am the consumer equivalent of the locally-grown food movement. I spend as much of my discretionary income as possible with the owned-and-operated businesses in my area. As a consultant and coach to owners, I also … Continue reading
Posted in Entrepreneurship, Leadership, Marketing and Sales
Tagged business ownership, business planning, employee performance, employees, entrepreneurs, entrepreneurship, leadership, management, marketing, media, promotion, public relations, sales, sales management, small business, small business advice
3 Comments
3 Responses to Small Businesses Fantasies: Service
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Even if you work on it every day, if you do not do it well the effort is still wasted.
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people have stopped investing in training and expect their employees to intuitively “know” these things. not possible. Really caring is just not that common.
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Service is a nebulous term. It has a different definition whether it comes from the provider or the customer. What supersedes service is the experience from the customer’s standpoint. Today’s independent business owner has a great opportunity to differentiate itself from its competitors. Unfortunately, many do not know how to do this.
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The Quest for Recurring Revenue
Recurring revenue is the current Holy Grail of business. Barriers to Entry, a traditional way of assessing your differentiation against competition, have been replaced by Barriers to Exit, how to make it at least inconvenient or at most excruciatingly painful for … Continue reading
Posted in Entrepreneurship, Marketing and Sales
Tagged business, business ownership, business planning, business strategy, economy, employee performance, employees, entrepreneurs, entrepreneurship, leadership, management, marketing, new business, promotion, sales, sales management, small business, small business advice, startups, trade
1 Comment
One Response to The Quest for Recurring Revenue
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I am striving to achieve different recurring revenue streams over time, so I will check out the book, The Automatic Customer by John Warrillow.
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When a Customer Outgrows You
There is nothing that quite matches the excitement of landing your first really big customer. It often brings with it the confidence that comes with knowing, really knowing, that you can compete in the big leagues. There could be the added security of … Continue reading
We built a company around this in the 90’S. What we need now is for the computer to tell the recipient of the information what they should do with it. Then we will have actionable information. Very Interesting!