Tag Archives: entrepreneurship

Google, SEO and the Yellow Pages Game

When the Yellow Pages were a primary source of advertising for small businesses, they had a nifty sales technique. If an advertiser was doubtful about the value of an ad, their sales rep would offer a special telephone number to track how much business … Continue reading

Posted in Entrepreneurship, Marketing and Sales | Tagged , , , , , | 2 Comments

2 Responses to Google, SEO and the Yellow Pages Game

  1. Ray Walker says:

    Perceptive & so true

  2. Todd Marquardt says:

    Well done sir. Thank you for looking out for small business. Every dollar counts for us. We don’t have the luxury of throwing good money down the drain.

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Meetings Part IV: Action!

Meetings are for the sole purpose of making decisions. Sharing information is important, but there are many far more efficient and cost effective ways to do it. As an aside, unnecessary meetings are frequently excused by “But if I send a … Continue reading

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The Value of a Cleared Mind

Last weekend I missed my first weekly post in about two years. I was in Los Angeles, attending an intensive workshop for professional speakers. It was a life-resetting experience. Apologies in advance for the zillion hyperlinks, but they are all richly … Continue reading

Posted in Thoughts and Opinions, Top Blog Posts, Uncategorized | Tagged , , , | 2 Comments

2 Responses to The Value of a Cleared Mind

  1. It is amazing how involvement with smart people can make one so “lucky.” Time well spent.

  2. Wow, John! Thank you for mentioning all of us in this great article. You’re so right – getting out of our zone is so beneficial (should I say “amazing”?) You were such an asset to the course – strong, wise, grounded, clear. It’s a pleasure to get to know you better. Wishing you much continued success!

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Would You Like that With or Without Service?

In the 1980’s, when Boomers dug into their career paths and started hiring other Boomers to do things for them, the United States became a service economy. Driven by their ambition for material success, Boomers opened millions of new businesses to provide … Continue reading

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Tell Me What I Want to Hear

Those of us who are Hunters tend to be in a hurry. Hunters are linear; we move from objective to objective in as close to a straight line (allowing for our ADD “squirrels”) as we can. The completion of any … Continue reading

Posted in Leadership, Management | Tagged , , , , , | 1 Comment

One Response to Tell Me What I Want to Hear

  1. David Basri says:

    From a definite hunter, I would agree that farmers prefer cycles and prefer predictability. However, I would also argue that farmers, at least real ones, are some of the best there are at dealing with variables and unpredictability. They know what the optimum cycle should be, and they know that the weather is unlikely to cooperate, the price of fuel is volatile, and they have to plant today to get commodities prices they do not control six months later. Throw a wrench into the engine and most real farmers will figure out a way to fix the fan blade to finish the plowing.

    Hunters might adapt by choosing a different goal or strategy. Farmers adapt by fixing the specific issue to get the cycle back on track.

    The difference in communication style is real. Metaphors only go so far.

    David Basri
    http://www.pointent.com

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