-
-
As a business owner, you know what it’s like to lie awake at 2 a.m. Maybe it has happened when you are excited and full of new ideas for your business. More often, it’s because you are worried about issues you will face the next day. Sometimes, it’s because you just woke up with the solution to a problem. I’ve experienced all those emotions about my businesses over the years. Awake at 2 o’clock? is where I share them with you, and hopefully help with answers that will let you sleep.
John F. Dini, CExP, CEPA
-
Small business owners are the Hunters of the 21st century. We are 3% of the US population, and yet we create over half of all American jobs. As Hunters, we may not be inclined to manage by the numbers or stick to systems. Are you a Hunter or a Farmer?
-
-
How prepared are you to exit your company?
The Assessment breaks down the four major categories of exit readiness; Finance, Planning, Operations and Revenue/Profit.
Tag Archives: entrepreneurship
A Machine is Coming to Steal Your Business
We accept, almost without question, the idea that technology can make us more efficient. No small business owner would dream of replacing his or her PC, email and copier with a room full of typists. How enthusiastic will we be when a machine can … Continue reading
4 Responses to A Machine is Coming to Steal Your Business
Leave a Reply
Invisible Discounts
In the words of the late, great Father Guido Sarducci of Saturday Night Live fame; “I canna teach you everything you need to know about business inna fiva minutes. You buya something, and thena you sell it for more.” A … Continue reading
3 Responses to Invisible Discounts
-
Good article, and I agree completely.
A discount is an incredibly expensive give away as it comes straight out of your bottom line. Every penny is additional profit you could be making, and to give away anything you don’t need simply amounts to charity. This is even more damaging when it is what I call a Post-Sale Discount – one you voluntarily offer after the customer has already agreed to buy.
I saw this in all its destructive glory with a client of mine who owned an upscale optical store. He was always complaining about the pressure on his margins and never made the kind of profits he should. We analyzed his problem up and down, but it wasn’t until I bought a pair of glasses from him that I saw the root cause of the problem.
I picked out what I wanted from his inventory and knew the price for both the frames and the lenses before I was measured up. I was happy with the price, but when the time came to pay, he suddenly took 10% off . This took place without any prompting on my part, and I probed into his sales process in a way that I hadn’t thought about before.
It wasn’t just because of our relationship, and it turned out that he did this on virtually every sale. He couldn’t really explain why he did it and while he root causes might lie in a general lack of business confidence, it had simply become a habit that had been integrated into his sales process. His other salespeople followed his lead and the practice was costing him substantial lost profits.
In my case, the sale was $1,000. His gross margin of about 50%, which after overhead probably would have generated a net profit of about 10%. After the discount, his gross margin fell to 40% but his net profit on the transaction after fixed overhead actually disappears, making the transaction a break-even!
-
I find this interesting. I am finally at a point where I can honestly give a quote, but I always need time to figure all areas for the final proposal and then I make sure I record all parts of the quote so I don’t end up giving added materials for free. I am a small business, so with experience and time, I will probably have to learn the hard way at times.
Thanks for the blogs!
Cathy -
I agree and I am going to meet with my Mentor today to make some adjustments, I know I am giving discounts and for a small business , I cannot do that. Thanks, great reply.
Leave a Reply
Effective vs. Efficient: A Tale of Two Cities
Some organizations are effective. Some are efficient. From the customer’s perspective the two may look very much the same, but the difference to your bottom line can be substantial. A few years ago my wife and I toured Vienna, and … Continue reading
4 Responses to Effective vs. Efficient: A Tale of Two Cities
-
This essay is a nice illustration of a key business dynamic. (Perhaps I can write off my next vacation by studying the Effective/Efficient syndrome from Paris, Athens, and Reykjavik, to Singapore.) It is important to be able to recognize this characteristic when advising companies. Owners of either type are likely to be proud of their organization and its culture. This essay may be a gentle way of introducing the issue. But anytime you focus on a problem you have to be prepared with a solution. In this case it may be the introduction of business intelligence in the form of work flow analysis and dashboard performance illustration. Thanks John.
-
I do not think that “effective” and “efficient” are mutually exclusive. Being efficient is largely a product of good processes, procedures and training. It is possible to develop those kind of procedures that also have a healthy dose of effective individuality baked in. Efficient processes should take care of most day-to-day requirements. When customer or company circumstances are outside the procedural box, employees can and should be encouraged to take initiative to be creative and effective.
For example, PEI is a software development company. Employees (including myself) are first expected to be creative. However, strict naming conventions, coding standards, long term maintainability and testing are enforced. While we are more on the “effective” side of the gradient with a healthy dose of “efficient”, there just needs to be some kind of balance.
-
Great perspective and a lot to think about. Having spent a lot of time in Europe, I cannot get off the story. I wonder if the tale of two cities might involve a technology gap? Keeping centuries old clock towers and those mechanical time keeping movements in sync seems daunting at best. Transforming from effectiveness to efficiency seems more attainable…
-
David’s comment on not mutually exclusive is reality. An organization with a solid base of efficiency certainly relies less on effective individuality, but I believe both are essential.
But this thought provoking discussion also leads me to want to get on a plane and head for Europe to continue my education. Thanks.
Leave a Reply
Marketing for Trust
Why are car dealer commercials so crappy? I’m not talking about the manufacturers’ ads. Those cost millions and have big-name professional spokespeople. The regional marketing association ads aren’t quite as flashy, but Ford Truck Month or End of Year sales for the … Continue reading
3 Responses to Marketing for Trust
-
There may be merit to what you claim as to earning trust by doing what everyone else does. But I believe you might also be passed over….similar to a billboard that is there everyday but becomes so much a part of the landscape it isn’t noticed. Being different can at least get you noticed…then it is up to you and your message to earn trust.
-
All true, but this is mediocrity. Maybe there is another way as video has become so much more accessible. https://www.youtube.com/watch?v=ZUG9qYTJMsI
-
The goal of marketing is to establishing top of mind awareness- the kind of awareness where the target audience thinks of your brand before they open their browser. So if the target audience cannot tell the chaff from the wheat because everything looks and feels the same, the marketer is placing the fate of his/her marketing budget on search engine results. Or playing a huge timing game.
The real reason automotive dealerships (as only one of many examples) fall into the same tired marketing rut is because it’s human nature to stick with what you’ve always done. They continually rely on marketing agencies with a specialty in their space, instead of seeking out an agency with a fresh point of view; it’s comfortable, and seemingly low risk because, well, they are rich and it’s gotten them to this point, hasn’t it?
Besides pioneering something new is risky… and change is scary. (Insert Einstein’s most famous quite here).
Leave a Reply
Are You Proudly Out of Control?
I have a favorite New Yorker cartoon. A fellow in a suit is standing behind a desk, one hand holding a phone to his ear, and the other with a finger on his calendar. The caption is “How about never? Is never … Continue reading
4 Responses to Are You Proudly Out of Control?
-
John
“On the mark”- being considerate of others –
Frank
-
Guilty! Needed to hear this. Although, for me it is not so much that I believe my time is more important than others. Rather, I just get so busy that if the call or visit is not a high priority, it gets pushed down in the stack, even though I intend to follow through…………eventually!
-
Are you in control of your business, or is your business in control of you? Recognizing that “stuff” happens that can wreck your schedule, we should strive to make those times the exception. That is where a good team and a sound process-based approach makes all the difference, Great post.
-
To Rodney,
I am also very guilty! I am getting a little better in checking my calendar,my business mentor on certain futuristic situations, doing like my Dad use to do”sleep on it” important decisions. Learning to delegate slowly with assistants.
Thanks, great blog.
Cathy
-
Good primer on the topic. While raising the issue and educating those around you is good. How far off are intelligent machines? Watch…
Here’s another article on a road test of self-driving trucks from reader Harry Levy IV.
http://www.truckinginfo.com/channel/drivers/article/story/2015/05/hands-off-on-the-highway.aspx
I love technology but what you wrote is scary stuff when you think about it.
Perhaps another and more immediate threat is that technology is enabling global labour sourcing. For example, the development of cloud based accounting packages is promoting New Zealand accounting practices to look to India for routine number processing. Fewer jobs for NZ accountants.