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As a business owner, you know what it’s like to lie awake at 2 a.m. Maybe it has happened when you are excited and full of new ideas for your business. More often, it’s because you are worried about issues you will face the next day. Sometimes, it’s because you just woke up with the solution to a problem. I’ve experienced all those emotions about my businesses over the years. Awake at 2 o’clock? is where I share them with you, and hopefully help with answers that will let you sleep.
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Baby Boomer Elevator Music
When did Rock and Roll transition from the anthem of rebels to elevator music? I’ve been traveling for the last few weeks. Whether on business or vacation, “classic rock” is the background sound in airports, supermarkets and shopping malls. Restaurants … Continue reading
When my wife sends me to the grocery store, I hear thunder and smell rain as I go thru the produce department, Faint cackle of chickens as I pickup the eggs, Cows mooing when I grab the milk. I was afraid to go down the toilet paper aisle !!
Or perhaps the music is chosen because the decision maker/owner/manager has a personal liking for that music genre, without any regard for the public perception it paints that business with? How do you want your business to be perceived? The music is one element of that. Frankly, I find rock music at an upscale restaurant or shop is often unaligned with their menu or merchandise. Isn’t the music supposed to set the proper mood?
Did you know that “There’s a Bad Moon on the Rise” (CCR) is very often misunderstood to say, “There’s a Bathroom on the Right”. Seem appropriate for the Baby Boomers in the airports, supermarkets and shopping malls, don’t you think?