Category Archives: Marketing and Sales

The Man (or Woman) Who Knew Too Much

Most businesses need salespeople. Most salespeople need to know what they are selling. This leaves many owners on the proverbial horns of a dilemma. Should they hire a great salesperson and teach him the business, or should they take someone who … Continue reading

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The Psychology of Fresh Paint

A bit more remains to be said about business owners who are gun shy about doing things in anticipation of an economic recovery. An owner mentioned to me the other day that he wanted to redecorate his conference room and purchase … Continue reading

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The Only Thing We Have to Fear?

“The only thing we have to fear is fear itself.” FDR famously broadcast during the Great Depression. His speech didn’t end that economic slump, and the election next week won’t end this one. It will, however, help. The Republicans are … Continue reading

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Instant, perfectly targeted marketing.

I’m finalizing my speaker panel for our Fall seminar series. This season we are concentrating on marketing and sales. The recession is over, but no one can feel the “recovery.” If you are waiting for things to be busy again, you … Continue reading

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Small Business Goes Global

I know that the business press has described the Internet based global marketplace for a decade now. Certainly I have any number of clients who’ve seen their small businesses impacted by a customer’s ability to search the globe for competitive … Continue reading

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