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As a business owner, you know what it’s like to lie awake at 2 a.m. Maybe it has happened when you are excited and full of new ideas for your business. More often, it’s because you are worried about issues you will face the next day. Sometimes, it’s because you just woke up with the solution to a problem. I’ve experienced all those emotions about my businesses over the years. Awake at 2 o’clock? is where I share them with you, and hopefully help with answers that will let you sleep.
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Category Archives: Marketing and Sales
Talk to Your Competitors
In my two decades of managing over a dozen peer groups, I frequently had the opportunity to sit in meetings with a business owner who competed with a member of another Board. I occasionally had to bite my tongue as someone vilified … Continue reading
The Seventh Entrepreneurial Sin — Pride
Every business owner should be proud of his or her business. If you are the founder, you built every system, and probably landed the biggest customers. If you bought the business, you took what was in place and made it … Continue reading
Posted in Building Value, Entrepreneurship, Exit Planning, Leadership, Management, Marketing and Sales
Tagged business ownership, business strategy, employee performance, employees, entrepreneurs, entrepreneurship, exit planning, exit strategies, hiring, leadership, management, new business, small business, small business advice
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“Congratulations — You are the Low Bidder!”
The sentence that titles this post could be defined as the epitome of mixed emotions for a business owner. You won the business, but only because you are willing to work for less than everyone else. Perhaps you deliberately cut … Continue reading
Posted in Entrepreneurship, Marketing and Sales
Tagged business ownership, business planning, business strategy, employee performance, employees, entrepreneurs, entrepreneurship, hiring, leadership, management, promotion, public relations, sales, sales management, small business, small business advice
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The Quest for Recurring Revenue
Recurring revenue is the current Holy Grail of business. Barriers to Entry, a traditional way of assessing your differentiation against competition, have been replaced by Barriers to Exit, how to make it at least inconvenient or at most excruciatingly painful for … Continue reading
Posted in Entrepreneurship, Marketing and Sales
Tagged business, business ownership, business planning, business strategy, economy, employee performance, employees, entrepreneurs, entrepreneurship, leadership, management, marketing, new business, promotion, sales, sales management, small business, small business advice, startups, trade
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When a Customer Outgrows You
There is nothing that quite matches the excitement of landing your first really big customer. It often brings with it the confidence that comes with knowing, really knowing, that you can compete in the big leagues. There could be the added security of … Continue reading